Out of ordinary, Acer Indonesia chooses Yogyakarta for this event. Yogyakarta is a small city at the southern of Java Island, famous for its travel destinations (including Mount Merapi, one of the most active volcanoes) and the city with the most university in Indonesia (over than 200 unis!).
The event took place at Grand Aston Hotel at September 3rd 2013 evening, inviting medias from Jakarta and Yogyakarta, also some famous bloggers as well.
Mr. Simon Yu, the Director of Software Innovation & Software Product Management Division for Acer said that this smartphone is named
phablet, a hybrid of phone and tablet. A tablet that is small enough for telephony but large enough for any other task.